Optiv Canada Scores Highest in Market Research Firm’s Brand Perception Survey

April 3, 2023

Canadian organizations are battling an unprecedented threat landscape, uncertain economic conditions and an ongoing cybersecurity skills shortage. For this reason, many organizations are turning to managed security services for help. Optiv is addressing the need for trusted security services and has been recognized for helping clients build a strong cybersecurity posture.

According to IDC’s perception survey¹ of MSS buyers in Canada, Optiv ranked No. 1 for overall average brand perception scores. Additionally, Optiv is top ranked for incident response and locally available resources.

“Beyond our industry-leading advisory, technical and managed services and solutions, we understand the unique impact a robust security plan has in thwarting evolving cyberattacks,” said Cheryl McGrath, Optiv Canada’s area vice president and country general manager. “Many of our nation’s enterprises have turned to Optiv to secure operations, enable business objectives and help reinforce their cyber resiliency.”

IDC’s report surveyed nearly 500 Canadian businesses to gather an analysis on the Canadian brand perceptions of managed security service providers. Brand awareness, along with customers' perception, was measured against 12 criteria used for evaluating providers for their MSS offering.

“Supplementing MSS with professional services, like strategic consulting and security testing, has enabled technology buyers to realize better security outcomes. They consider this the top benefit of partnering with a managed security services provider,” said Yogesh Shivhare, IDC Canada’s research manager.

While top ranked in incidence response and locally available resources, Optiv also received high percentages across all other buying criteria, including having a highly responsive staff, a range of security capabilities, competitive pricing, network monitoring, device management, endpoint monitoring, implementation services, hosted security solutions, orchestration and automation and public cloud security management.

“We are committed to delivering continuous innovation and serving as a trusted partner for our clients,” McGrath added. “These high brand perception scores show that our vision, strategy and execution are not only in alignment with the needs of our customers, they are also resonating within the industry.”

¹IDC, Brand Perceptions of Managed Security Service Providers in Canada, 2023, doc #CA49467123, March 2023